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Join us at SUPERNetworking 2025
SUPERNetworking 2025 will be held on Wednesday 1 October 2025 from 10am – 4pm at the Novotel Hotel in York.
About SUPERNetworking
This is a great informal and sociable networking event for people in business in York and the surrounding areas.
The hosts for the event, FSB, Crombie Wilkinson Solicitors and Ian Walker & Co Accountants, have once again brought together a selection of activities for people to catch up with and meet and network with other local professionals.
The day will include a Business Market Place, learning sessions, a business panel discussion and a networking lunch*.
There are limited places for the learning sessions so we will operate a first come first seated in the speaker rooms policy.
There are a maximum of 60 lunch tickets available, so early booking will be essential to ensure you do not miss out on this part of the day. To book your place on the 2 course networking lunch*, please visit this link to book your place (and pay for your lunch) at SUPERNetworking 2025 https://events.fsb.org.uk/8d2bI2X7/3aJ8P2N33
*the networking lunch is a 2 course lunch which must be booked and paid for in advance of 1 October 2025.
The agenda for the day is:
10.00am – Delegates arrive and visit the Business Market Place
10.30am – 11.15am – Learning Sessions in syndicate meeting rooms.
10.30am – 11.15am - AI in Marketing: From Lead Generation to Nurture. Delivered by Sam Risker
10.30am – 11.15am - How to Turn AI Leads into Actual Sales. Delivered by Dan Hodgson
11.30am – Business Panel discussion in the Business Market Place. Hosted by Emma Smailes
12.30pm - 1.30pm - 2 course buffet lunch (to be booked and paid for in advance)
1.30pm - 2.15pm – Learning Sessions in syndicate meeting rooms.
1.30pm – 2.15pm - AI in Marketing: From Lead Generation to Nurture. Delivered by Sam Risker
1.30pm – 2.15pm - How to Turn AI Leads into Actual Sales. Delivered by Dan Hodgson
2.15pm – 3.00pm – Networking in the Business Market Place
3.00pm – 4.00pm – Additional Learning Session delivered by Sam Risker and Dan Hodgson on AI in Marketing: Unlocking Creativity and Efficiency for the Future and AI-Powered Growth: Strategic Sales, Upselling & Lifetime Customer Value
Details about what you will hear about in the learning sessions
Learning Session 1: AI in Marketing: From Lead Generation to Nurture
Brief Abstract:
This focused session explores how AI can be strategically applied across the marketing funnel, from generating high-quality leads to scoring, segmenting, and nurturing them through automation. Tailored for business owners, leaders, and marketers, it offers practical strategies and tools that drive results without technical overwhelm.
Key Takeaways:
You will learn:
- How AI enhances lead generation through smarter targeting, ad optimisation, and dynamic content.
- The role of predictive lead scoring and how to prioritise high-conversion opportunities.
- How to automate lead nurturing using email workflows, chatbots, and behavioural segmentation.
- Tools to bridge marketing and sales handoffs with AI-enhanced touchpoints.
- A practical AI toolkit with use cases for small and growing teams.
Learning Session 1: How to Turn AI Leads into Actual Sales
You’ve got the leads, now what? Following on from the marketing insights, this session dives into how AI is being used in the sales process to manage opportunities, build relationships, and ultimately close more deals. How to convert AI-generated leads into real paying clients. Delegates will learn how AI enables smarter workflows, supports decision-making, and improves customer engagement, all while keeping the human element at the heart of the sale.
Key Takeaways:
You will learn:
- How AI helps to move leads from "interested" to "opportunity" with simple lead management systems.
- Ways AI supports deal progression and forecasting with real-time insights and sales coaching prompts.
- Tools for automating follow-ups, reminders, and personalised outreach based on lead behaviour
- Sales Closing tactics that work in an AI digital world, without sounding like AI.
- Techniques for using AI to drive customer retention and upsells, including predictive renewal triggers.
Optional Learning Session 2 - 3-4pm : AI in Marketing: Unlocking Creativity and Efficiency for the Future
Brief Abstract:
This high-energy, beginner-to-intermediate-friendly session demystifies AI for business owners, leaders, and marketers looking to save time, spark new ideas, and stay competitive. It focuses on how AI is reshaping everyday marketing tasks, from brainstorming to content production, and shows how anyone can get started.
Key Takeaways:
You will learn:
- How AI is transforming marketing workflows through automation, insights, and personalisation.
- Real-world use cases in content creation, social media scheduling, email marketing, and reporting.
- Easy-to-use, budget-friendly tools that require no tech expertise.
- How AI can boost creativity and idea generation, not just efficiency.
- Steps of how to get started, including free tools and techniques that will help to build confidence using AI in daily marketing practice.
Optional Learning Session 2 – 3-4pm: AI-Powered Growth: Strategic Sales, Upselling & Lifetime Customer Value
Brief Abstract:
This advanced session explores how AI is shaping the future of sales beyond the CRM. From smarter sales coaching to hyper-personalised touchpoints and accurate forecasting, The speaker will share how sales professionals can harness AI to work more strategically, not just harder.
Key Takeaways:
You will learn:
- How AI is transforming sales coaching, call analysis, and performance improvement.
- Using AI for forecasting, pipeline intelligence, and win probability.
- Ways to personalise at scale without sounding robotic, using AI-driven prompts and content suggestions.
- How AI tools help sales teams make faster, better-informed decisions — with less admin.
- Tips for integrating AI into existing sales processes while staying human-first.
Exhibitor opportunities in the Business Market Place
If you are interested in being an exhibitor at SUPERNetworking 2025, we have a number of trade stand spaces still available. You will have a table in the Business Market Place that you can dress to showcase your business. Delegates to the SUPERNetworking event will have a number of opportunities across the day to network with the exhibitors and exhibitors will be able to book to attend the learning sessions too to make the most of that opportunity as well as book and pay to attend the 2 course networking lunch. A trade stand at SUPERNetworking 2025 costs £95.00. If you are interested in being an exhibitor, please email marketing@crombiewilkinson.co.uk